Copy of The Future of Architectural Illustration vs Virtual Tours
- stephan Martinache
- Aug 21, 2024
- 2 min read
The future of architectural illustration, whether photorealistic images or other forms of illustrations, depends on several factors, including the evolution of technologies, market preferences, and client needs. Currently, both approaches, architectural illustration and virtual tours, coexist and are used depending on the circumstances. Here are some possible trends and considerations for the future:
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Architectural illustration (photorealistic images):
Aesthetics and creativity: Architectural illustration offers a creative freedom that can be difficult to replicate in a virtual tour. It is often used to highlight aesthetic, creative and artistic aspects of projects.
Marketing and Promotion: Photorealistic images will likely continue to play a crucial role in marketing and promoting projects. They are often used in brochures, websites, and other promotional materials.
Artistic Projects: For projects where artistic aesthetics are essential, architectural illustration can remain a preferred choice. It can help convey a creative vision that goes beyond simple realistic representation.
Virtual tours:
Immersive Experience: Virtual tours provide an immersive experience that allows customers to virtually move in and around spaces. This can be particularly powerful in helping customers project themselves into an environment.
Easier decision-making: Virtual tours can simplify decision-making by allowing clients to explore details independently. This can reduce the need for intermediaries to explain the project.
Evolving Technology: With the constant advancements in virtual reality (VR) and augmented reality (AR), virtual tours can become increasingly interactive and realistic, potentially rivaling architectural illustrations more than ever.
"The visit is perfect for decision-making, but it is a lot of work and not very flexible in terms of modifications."
Coexistence and complementarity:
Rather than being in direct competition, architectural illustration and virtual tours can coexist and complement each other. Some projects can benefit from a combination of both approaches, using illustration to highlight artistic aspects and virtual tours to provide an immersive experience.
Conclusion :
The future of architectural illustration will depend on how industry professionals adapt to technological developments and client preferences. While virtual tours can provide an immersive experience, architectural illustration still has a role to play in the creative and aesthetic communication of projects. Both approaches can coexist and be used according to the specific needs of each project.
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