Explanation: Why are freehand illustrations no longer convincing in architecture?
- stephan Martinache
- May 12
- 1 min read

✏️ Why are freehand illustrations no longer convincing in architecture?
For a long time, freehand sketches were part of the DNA of architectural presentation. Expressive and artistic, they conveyed an intention rather than a reality.
👉 But today, urban planning departments and project owners expect much more.
📌 Administrative side : Town hall planning departments now require clear, measurable documents that accurately reflect the reality of the project . Blurry or suggestive illustrations no longer meet the transparency and readability requirements of the town planning code.⚠️ Result: more and more applications are being postponed, or even rejected, because of visuals deemed insufficiently precise.
📌 Client side (project owner) : A freehand drawing can be beautiful… but it doesn’t reassure . What the client expects is to see precisely what he will obtain : textures, proportions, atmosphere, integration into the site. Blurry or overly artistic visuals create ambiguity and can generate doubts or misunderstandings.🔍 Today, trust comes through realism.
🎯 The solution? Photorealistic 3D images that speak the same language as decision-makers, technicians, and customers.
➡️ They facilitate authorizations.
➡️ They speed up decision-making.
➡️ They highlight the architect's expertise.
At StudioHD , we help you reach this milestone without increasing your production costs.💡 Quality, simplicity, responsiveness, for visuals that move your projects forward.
📞 Let's talk about it over video. You'll be surprised at what we can do together!
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